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ThoughtfulBrand Design

Hey there! I'm Ken, your creative partner for shaping unforgettable brand identities and eye-catching visual solutions. Welcome to Collective/Division, where we craft human-centric brand experiences.

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Let's team up and make magic happen with powerful branding. With my creative mojo and strategic wizardry, we'll smash through business goals, activate your audience, and give your brand a glow-up that'll make heads turn and minds remember. It's time to shake things up (with these steps below), innovate like never before, and watch your brand grow.

1 _ Research

- Brand audit

- SWOT analysis

- Market and competitor landscape audits

- Insights consolidation

2 _ Strategy

- Brand strategy: positioning, USPs, value proposition

- Defining target audience (persona cards)

- Brand experience journey mapping

- Problem-solving through design thinking methodology

3_ Branding

- Brand vision, pillars, and promise
- Brand naming

- Brand personality & tone of voice

- Brand identity design

- Brand guide + visual assets kit

4 _ Design

- Design strategy

- Creative and art direction

- Business and marketing collateral design

- Product packaging design

- Editorial and publication design

- Spatial experience and signages design

5 _ Digital

- Website design

- UX/UI

- Social media content creation

6 _ Advertising

- Campaign strategy and conceptualisation

- Photography and videography

- Copywriting

Find out more here ↓

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Activate audiences
Boost brand awareness
Build reputation
Position a brand

Brand+Design Advice

AUDIT & DIAGNOSIS
WORKSHOPS
BRAND & DESIGN GUARDIAN
BRAND DESIGN TRAININGS

Brand Identity Design

BRAND NAMING
VISUAL & VERBAL IDENTITY
PHYSICAL & DIGITAL IDENTITY
BRAND GUIDELINES & BRAND KIT

Brand Strategy

RESEARCH
BRAND ARCHITECTURE
BRAND POSITIONING
BRAND EXPERIENCE JOURNEY ROADMAP

Brand Experience

BRAND LAUNCH & MARKETING CAMPAIGNS
PRODUCT INNOVATION  & PACKAGING
WEBSITES & E-COMMERCE
GUERILLA & SOCIAL MEDIA MARKETING

BRANDING EXPERIENCEIN THESE INDUSTRIES

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Luxury

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FMCG

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Healthcare

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Corporate

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F&B

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Wellness

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Sports

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SAAS

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Interior

Design

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Hospitality
& Travel

Case Studies

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