35A Scotts
Nestled within the distinguished confines of a historic colonial residence in Singapore, 35A Scotts stands as an exclusive, invitation-only whisky club, epitomizing the zenith of refinement and camaraderie. Housing an unparalleled collection exceeding 11,400 bottles of vintage whiskies, it proudly asserts its position as Asia's premier whisky museum and the world's second-largest assemblage of vintage whisky treasures. Beyond its remarkable collection, the club is dedicated to fostering intellectual and social synergy among its elite members through extraordinary events and exquisite gastronomic experiences.
Case/Client
35A Scotts
Year
2021
Industry
Whisky Club
Intervention
Brand Identity Design
Collateral Design
The nomenclature of Scotts Road pays homage to Captain William G. Scott, a prominent figure who, in 1836, established this locale as a nexus for the Harbour Master and his esteemed community. Over 185 years later, 35A Scotts perpetuates this legacy, serving as a sanctuary for meaningful discourse, intimate gatherings, and grand celebrations.
In conceptualizing the brand identity for 35A Scotts, the objective was to intertwine the club's foundational values—honesty, trustworthiness, stability—with a contemporary, fashionable dynamism. This vision materialized through a modernized, stately typographic logo complemented by the "Captain Knot," an emblem symbolizing the enduring bond between the club and its distinguished members.
The chosen color palette—dark olive grove and forest green juxtaposed with alabaster and gold accents—evokes a sense of timeless elegance.
The Sprat typeface family, with its versatile range from bold and stately to fashionable and artisanal, further encapsulates the brand's multifaceted character.
Photography is meticulously curated, featuring highly stylized product shots, abstract organic textures, and cinematic vistas that inspire a sense of adventure and pay homage to the origins of the club's offerings.
Unique branding graphics, including bespoke patterns and a tile-system overlay inspired by the heritage building's architectural elements, coalesce to form a visual system that exudes voyeuristic grandeur.
Through this harmonious blend of historical reverence and contemporary sophistication, 35A Scotts emerges as a paragon of exclusivity and elegance, inviting its members into a world where heritage and modernity converge in the most distinguished manner.
