A.N. Lager
House of Amber Nectar is an alcoholic beverage distributor in Singapore. A.N. Lager is their first home-lager brand to penetrate the local and regional markets, and the company plans to reshape the product category with innovative flavour drops to mix with the lager.
Positioned as the easy-to-mix lager (especially with soju), A.N. Lager challenges the general perception of a typical light-profile easy to drink lager—Lager doesn’t have to be boring when you mix it up for a different experience.
Case/Client
House of Amber Nectar
Year
2020
Industry
Alcoholic Beverage
Intervention
Product Branding
Packaging Design
A.N. Lager is the eclectic radical-vibe typecast, multi-faceted as it opens up the possibility to re-experience lager. The visual strategy is to be distinctively bold, recognisable and striking, by using a visual language that is sleek, cool and electric: spontaneous strokes of striking colours or raw textures to make it pop on the shelves and social feeds.
A.N. Lager’s unique brand mark is an anagram that reads ‘A’, ‘N’ and ‘L’. Paying homage to the brand’s origin, the brand icon is shaped like Singapore island. This optical illusion symbol is constructed based on a hexagonal grid, which draws an association with nectar.
This project is a collaboration with Adam from DivHQ.
