COLLATE
COLLATE is an app that congregates all the household needs, enabling its users the ease and efficiency of finding the best service provider/ maintenance expert and managing their household chores conveniently at their fingertips.
Case/Client
COLLATE
Year
2019
Industry
SAAS / App
Intervention
Brand Identity Design,
Website Design,
Marketing Collateral Design,
Social Media Posts
The image of a switched-on light bulb instantly triggers a mental connection to having a striking idea, a brilliant thought or inspiration. In this case, the glow effect means it's always a good idea to find solutions to household needs through COLLATE.
The brand icon (app icon) is an illuminated fluorescent tube—a visual metaphor to signify being comfortably home (where everything is handled smoothly at home so we can enjoy our time on things that matter instead of doing mundane household chores).
The 'illuminated' visual concept extends to the design elements like typography, and it inspires the line illustration style for the branded iconography used across the app and marketing content.
The colour orange reflects sociability and being warm-hearted, it also communicates well for companies wanting to express stellar customer service on a budget. Besides eliciting vitality and happiness, its energising and attention-grabbing effect makes it a great colour for calls to action. It makes the brand uplifting and inspiring in an entirely welcoming and friendly way.
