COMO Shambhala
​In the tranquil realm of holistic wellness, COMO Shambhala stands as a sanctuary where contemporary science harmoniously intertwines with ancient healing traditions. Nestled within COMO Hotels and Resorts across the globe, as well as in intimate Urban Escape studios amidst bustling cities, COMO Shambhala offers a serene retreat for those seeking balance and rejuvenation. Their philosophy extends beyond physical spaces, embracing a lifestyle that nourishes both body and mind.
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​In 2022, COMO Shambhala embarked on a journey to deepen their brand's visual storytelling, aiming to reflect the serenity and depth of their wellness offerings. They sought to create a cohesive visual language that would resonate across various mediums, from business collateral to dynamic marketing campaigns. This endeavor was not merely about aesthetics; it was about encapsulating the essence of tranquility and mindfulness that COMO Shambhala embodies.​
Case/Client
COMO Shambhala
Year
2022
Industry
Holistic Wellness
Intervention
Brand Identity Development,
Marketing
Collateral Design
Drawing inspiration from the serene imagery of a yogi meditating beneath a cascading waterfall in Bali, a series of versatile templates were crafted. These designs were tailored to accommodate diverse content types and business needs, seamlessly blending compelling visuals with thoughtful narratives. The goal was to evoke a sense of calm and connection, inviting individuals to embark on their own wellness journeys.
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Central to this visual journey was the water droplet icon, encapsulating the 'swirly' Shambhala symbol—a gentle reminder of the fluidity and interconnectedness inherent in the wellness journey. This emblem served as an anchor, fostering immediate recognition and a sense of calm continuity across all materials.​
In a departure from conventional approaches, the Black Friday campaign embraced a soothing palette, offering a tranquil oasis amidst the typical fervor of festive shopping. This mindful choice underscored COMO Shambhala's commitment to providing serenity and balance, even during the most bustling times.​
Through these thoughtfully designed touchpoints, COMO Shambhala reaffirms its dedication to guiding individuals toward a harmonious state of well-being, inviting all to pause, breathe, and immerse themselves in the art of mindful living.
Over the span of three months, a harmonious collection of materials was developed to enrich the COMO Shambhala experience:​
Business Collateral
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Corporate envelopes and letterheads
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Elegantly designed business cards​
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Thoughtful delivery tags and cards
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Serene gift vouchers accompanied by custom envelopes
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QR codes facilitating seamless connections​
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A2 class schedules, guiding participants on their wellness paths​
Marketing Campaigns
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10/10 Flash Sales​
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Black Friday Specials
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12 Days of Wellness​
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New Year New Me (Chinese New Year Promotion)​
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Chinese New Year Sale​
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Post-Chinese New Year Sale
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COMO Shambhala Urban Escape 2023 Workshops & Trainings
COMO Shambhala Anywhere App
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Visual narratives representing the Six Pillars of wellness
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Engaging Instagram content fostering community connection​
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Electronic Direct Mailers (EDMs) sharing insights and inspirations​
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Ongoing campaigns encouraging exploration of new content
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(L to R) Large format print poster | A3 poster for bulletin board IG | Table-talker at concierge | EDM | IG Story post/mobile flyer for WhatsApp blast
(L to R) Web banner | IG Carousel post(s)
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A context for my non-Chinese friends out there, mandarin orange is a symbol of Chinese New Year (CNY). It is a customary to present a pair of oranges when we show up at the door for CNY visitings, the host family will return a pair to the guest in return at the end of the visit.
(L to R) A3 poster for CSUE bulletin board | Table-talkers for product display shelves (P.O.S.)
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L to R) A3 poster | IG Story post/Whatsapp blast | EDM | IG carousel post
(L to R) A3 poster(s) | IG Story post(s)/Whatsapp blast(s)
The digital extension of the COMO Shambhala experience expands the visual narrative of the water (in correlation with Mother Nature) to express the six pillars of the app:
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Rest - Droplet resting on a cosy leaf
Recover - The vein xylem transports water to help nourish and recharge the plant
Perform - The organic beauty of the art it can create.
Connect - ...and flow like the river
Focus - Pausing a moment for a single water droplet (before it reaches its target)
Glow - Sunlight passing through a fresh morning dew
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(Above: L to R) Before & After | Animated CTA banner for EDM
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Profile picture for main IG account, @COMOShambhalaSG: (A) Brand icon with white background. (B+C) The icon can be used to mask images/textures for seasonal updates.
As for the profile image for @COMOShambhalaAnywhere, the brand icon’s size is slightly smaller than the main account’s to show brand hierarchy.
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The first twelve posts (grid) set a consistent visual tone and punchy image style developed from the Six Pillars.
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1. Welcome message to new subscribers
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2. App onboarding campaign
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3. Christmas messaging
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The Explore Fresh Content EDM series was created to drive subscription rates by sharing new content on the app. I designed it (with the purpose in mind) to be a reminder to take a moment to breathe... for anyone who opens it. Every header 'moment' is crafted to sync with the opening hook of the copy harmoniously.
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This project case file shall end with a gallery collection of animated gifs because it was really fun to make them!
 CTA banner: Explore in App |  Welcome Messaging Header |  Onboarding campaign header banner for CS Anywhere app |
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 EDM banner: app preview |  #01 | Balance & Breath — Take mindfulness into your own hands and create the perfect routine for calm. |  #02 | Mind Body Connection — It’s essential to maintain body and mind connection to help us function in our day-to-day living. Find new routines that connect you to the present moment. |
 #03 | Journey to the Self — Dive into an intimate exploration of the self. Choose routines that inspire you. |  #04 | Forget About Time — Take a moment to forget about the time. Find routines to help you worry less. |  #05 | The Present Moment — Find your focus and live in the present. Dig deep with new routines that inspire awareness. |
 #06 | Rest, Restore & Recover — Discover ten-minute yoga sessions to release built-up tension From stress. |  #07 | Flow & Glow — Unleash your inner warrior. Find your flow and feel the glow. |  #08 | Slow & Steady — Take it slow And steady. Find routines That help stabilise your emotional health. |
 Merry COMO X'mas messaging |  *Unused header draft |  *Rejected X'mas header draft targeted at the millennials demographic. |