Lau Wang Claypot Legacy
Following the successful rebranding of Lau Wang Claypot Delights in 2022, the brand sought to elevate its culinary narrative by introducing a new extension: Lau Wang Claypot Legacy. This initiative aimed to offer a refined twist on classic claypot dishes, utilizing premium ingredients within an upscale setting. The inaugural outlet found its home in the vibrant One Holland Village, marking a significant milestone in Lau Wang's evolution.
Lau Wang Claypot Legacy is a tribute to the simple joys of life, where good food, family and friends come together to create cherished memories. We elevate the heartwarming tradition of claypot cuisine, offering an affordable soulful indulgence that unites generations, one claypot at a time. In every dish, you’ll taste our dedication to quality - a legacy of culinary craftsmanship that brings families and friends around the table. As we reimagine tradition, it’s not just a meal; it’s a timeless celebration of flavours that brings people closer.
Case/Client
Lau Wang
Claypot Legacy
Year
2023
Industry
F&B
Intervention
Brand Identity Design
Collateral Design: Packaging, Website, Social Media templates, Signages, Merchandises
Inception and Brand Naming
The journey commenced with an in-depth exploration of the brand's core values and aspirations. The objective was to craft a name that encapsulated the essence of tradition while signaling an elevated dining experience. After presenting a series of potential names, "Claypot Legacy" emerged as the perfect embodiment of the brand's commitment to preserving culinary heritage while embracing modern sophistication.
Elevating the Brand Identity
Building upon the foundation laid by Lau Wang Claypot Delights, the brand identity for Claypot Legacy was meticulously designed to reflect an upscale impression:
Logo and Visual Aesthetics: The logo was refined to exude elegance, incorporating sophisticated typography and subtle design elements that paid homage to traditional claypot cooking while appealing to contemporary sensibilities.
Color Palette and Typography: A harmonious blend of rich, warm tones was selected to evoke a sense of comfort and luxury. Complementary typography balanced modernity with classic appeal, ensuring readability and aesthetic coherence.
Interior Ambiance: The physical space at One Holland Village was designed to mirror the brand's elevated ethos. Thoughtful layouts, ambient lighting, and tasteful decor created an inviting atmosphere that seamlessly blended tradition with modernity.
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