BUSINESS TRANSFORMATION
BY DESIGN
The Value of Investing in Brand Design
In today's competitive market, investing in quality brand design is more critical than ever. Effective design is not just about aesthetics; it significantly impacts your business’s bottom line, customer loyalty, and overall market performance. Here are six reasons why investing in professional brand design is a game-changer for your business.
The Branding Process
STAGE 1
Client Onboarding: Framing the Project
Every project starts with an initial discussion about your goals and the requirements for your brand. It's important that I understand why you do what you do and the nature and vision for your business.
My branding questionnaire helps us identify who your ideal target audience is (demographic: age, lifestyle, habits, goals, fears, challenges); how you want your stakeholders and clients to see you; what your brand aspires to represent; and your competitors and challenges.
The project scoping will be turned into a Creative Brief ready to be tackled!
+ Branding Questionnaire
+ The Creative Brief
STAGE 2
Discovering:
Research & Understanding
Insights consolidation from the target audience and market competitors research clarify the opportunities that exist at the intersection of a real customer need (or problem), and the ability to meet that need by creating value.
We can only formulate the brand strategy by leveraging on a well-informed understanding of the business.
+ Brand audit
+ SWOT analysis
+ Market & competitor landscape audits
+ Insights consolidation
STAGE 3
Formulating:
Brand Strategy
Branding starts with the brand strategy where we establish the brand. From how to position the brand with purpose, to crafting the brand personality and authentic narrative that sets it apart from the crowd.
Empathy is the key to connecting with the ideal target audience on an emotional level. This is how the brand can influence and shape perception. A human-centred brand strategy ensures that your visual identity and brand messaging are intentional, and fully aligned with the business owner, internal stakeholders and target customer groups.
The strategy is the blueprint for designing the brand’s unique visual communication elements.
+ Mission Statement/ Brand Promise
+ Positioning Statement
+ Brand Pillars (Value Proposition)
+ Brand Vision
+ Core Values
+ Brand Personality
+ Tone of Voice
+ Brand Naming
+ Brand Narrative
+ Taglines
+ Core Messaging
+ Brand Keywords
+ Brand Inspirations Mood Board
+ Brand Experience Journey Map
STAGE 4
Exploring:
Brand Design
Branding is the art of shaping the brand's perception; this project stage is where the magic happens!
After exploring concepts and themes, I will propose two to three brand design directions. Then, through two to three rounds of iterations and presentations, we will craft a set of brand identities that shows the right personality to attract the ideal audience, essentially building the Brand Guidelines (Brand Book) and tailor-making the Brand Visual Assets Kit for internal usage.
+ Primary Logo
+ Alternative Brandmark(s)
+ Brand Colours
+ Brand Typography
+ Brand Patterns / Textures
+ Brand Iconography
+ Brand Photography Style
+ Brand Visual Style (layout lock-ups)
+ Brand Guidelines
+ Brand Visual Assets Kit
STAGE 5
Implementing:
Business & Marketing Collateral Design
A logo alone can't build a brand unless we make the logo and brand identity work by designing the foundational brand assets across all touchpoints along the brand experience journey.
Every branded collateral is a chance to build the differentiating factor: an emotional connection that the audience has with the brand—the vehicle that enables the business to sell its products and services.
A new brand is coming to life!
+ Business Card
+ Letterhead
+ Envelope
+ Quotation/Invoice
+ Presentation Deck Template
+ Packaging Design
+ Editorial Design
+ Spatial Design
+ Signages
+ Staff Uniform
+ Print Ad Templates
+ Website
+ Social Media Templates
+ Social Media Content Strategy
+ Brand Goods/ Merchandise Design
STAGE 6
+ Social media content creation
+ Promotional collateral
+ Product development
+ Advertising campaign
Brand building doesn't stop after the branding is all set up and launched into the market. Instead, brands evolve over time as the business grows.
Brand consistency is a trust factor for customers, and it is vital to maintain consistency across all touchpoints while living up to the brand promise.
+Growing:
Continuous Creative Support
Project Packages
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Mini basic package available
Customizable to suit your business needs!
