Shades of Life
SoL is a creative interior studio specialising in refined carpentry and woodworking, with capabilities of producing & manufacturing custom-made furniture and high-quality cabinetry fittings. A team of experienced designers, formulators and artisans who have been in this field for over 20 years—specialising in the production of customised furniture and fittings with a strong focus on aesthetics, functionality and durability.
Case/Client
Shades of Life
Year
2022
Industry
Interior Design Studio & Home Furnishings Manufacturing
Intervention
Brand Identity Design
Collateral Design
This project is a collaboration with my dear friend Adam from DivisionHQ.
The keywords for the brand is 'Timeless',
'Functional', 'High-Quality & Durable' and
'Innovative'. With that in mind, we set out to craft SoL's brand personality to be contemporary, elegant, and refined but strong—a subtle and clean look and feel aligned with the typical visual language of established industry leaders.
Deconstructing and breaking down the S, O and L alphabet into the minimum–reduced to the bare essential visual hint(s) to create a minimalist brandmark. The brandmark for Shades of Life is versatile and abstract enough to be upscaled, used at a small scale yet maintaining its clarity. It can also be used as a background element or a prominent graphic element that highlights certain information on a page.
