Wanderwall

UV Industries is an interior design contractor in Singapore that offers smart home solutions such as the UV ZIP TRACK (sleek, customisable and weatherproof roller blinds). The company expanded their B2B

and B2C offerings by launching a sub-brand to supply decorative wall,

door and ceiling claddings. Focusing on their brand promise of providing

smart home solutions, this sub-brand's product is a green sustainable solution — wood PVC fluted wall panels.

Case/Client

UV Industries

Year

2020

Industry

Decorative Wall Panel

Intervention

Brand & Product Naming,

Brand Identity Design,

Marketing Collateral Design

The mission was to craft a distinctive

and memorable visual identity for the

product to stand out in the market.

Create a visual system for product labels

and social media brand extensions that is

visually inspiring and Pinterest-worthy to

generate interest and capture mindshare.

Design marketing collateral (such as social media post templates and content strategy, product catalog, and responsive website) that aims to communicate these three benefits:

Tangible product benefit — Eco-friendly, low maintenance, water-resistant, fire-resistant, anti-mould and anti-termite. These modular panels are durable, while tiles crack and chip, wallpaper and paint peel and flake.

Intangible product benefit — Its wide range of natural colours provide boundless possibilities for contemporary and sophisticated feature wall designs to fill the walls with any desired mood.

Emotional benefit — A reliable new brand in the market. Service-oriented and dependable.

The masterbrand 'Wanderwall' is a combination of two words that send the right message and highlight attributes and benefits relating to the brand: Turn bare walls into contemporary spaces to let your mind wander. Besides the strategic rationale, Oasis’s Wonderwall adds memorability. This straightforward name is an invitation to create a wall to wander, with creativity, imagination and quality.

The three product categories are thoughtfully named too:

CleverCladder (mass market)—A rhythmic, fun to say and easy

to remember brand name with a

cheeky personality.

BFC (basic colours)—Between Floor & Ceiling. Brand names that are acronyms usually rebranded from their longer name when they've made its mark, a brand that starts out as an acronym can be a conversation starter to make basic interesting.

Muralis (high-end luxury)—Latin word for wall. A unique word to trademark, with a relevance to the product. Muralis wall claddings are sophisticated solid timber ‘murals’—works of art.